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Santa Barbara

Santa Barbara is the county seat of Santa Barbara County, California, United States. Santa Barbara situated on an east-west trending section of coastline, the longest such section on the West Coast of the United States, the city lies between the steeply-rising Santa Ynez Mountains and the Pacific Ocean. Santa Barbara's climate is often described as Mediterranean, and the city is widely known as the "American Riviera." As of the census of 2010, the city had a population of 89,045, Asian population in Santa Barbara Metro is around 5%, 70% and more are Caucasians. The population of the entire county in 2010 was 423,895.

In addition to being a popular tourist and resort destination, the city economy includes a large service sector, education, technology, health care, finance, agriculture, manufacturing, and local government. In 2004, the service sector accounted for fully 35% of local employment. Education in particular is well-represented, with five institutions of higher learning on the south coast (the University of California, Santa Barbara, Santa Barbara City College, Westmont College, Antioch University, and the Brooks Institute of Photography.) The Santa Barbara Airport serves the city, as does Amtrak. U.S. Highway 101 connects the Santa Barbara area with Los Angeles to the south and San Francisco to the north. Behind the city, in and beyond the Santa Ynez Mountains, is the Los Padres National Forest, which contains several remote wilderness areas.

KSBT-LD Ch32 Coverage Map

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